WESTERO is a backyard barbecue company from Fort Worth, Texas.  Created by father-daughter duo, Gilbert and Roxanne Pedroza, each recipe is sourced with quality ingredients and has rooted heritage from Gilbert’s 50+ years in BBQ and Tex-Mex cuisine.  The name WESTERO means, “a man from the West”.  Along with Gilbert, Roxanne tells the story of her “westero”, her chef father, through BBQ and their backyard cookouts. Gilbert Pedroza and Roxanne Pedroza, Family Photo, 1993
Gilbert and Roxanne in 1995 at Fort Worth's Chisholm Trail Festival selling Gilbert's famous fajitas.