Our Story
WESTERO is a backyard barbecue company from Fort Worth, Texas. Created by father-daughter duo, Gilbert and Roxanne Pedroza, each recipe is sourced with quality ingredients and has rooted heritage from Gilbert’s 50+ years in BBQ and Tex-Mex cuisine. The name WESTERO means, “a man from the West”. Along with Gilbert, Roxanne tells the story of her “westero”, her chef father, through BBQ and their backyard cookouts.
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Gilbert and Roxanne in 1995 at Fort Worth's Chisholm Trail Festival selling Gilbert's famous fajitas.