Our Story
WESTERO is a backyard barbecue company from Fort Worth, Texas. Created by father-daughter duo, Gilbert and Roxanne Pedroza, each recipe is sourced with quality ingredients and has rooted heritage from Gilbert’s 50+ years in BBQ and Tex-Mex cuisine. The name WESTERO means, “a man from the West”. Along with Gilbert, Roxanne tells the story of her “westero”, her chef father, through BBQ and their backyard cookouts.
![Gilbert Pedroza and Roxanne Pedroza, Family Photo, 1993](https://cdn.shopify.com/s/files/1/0663/1620/6330/files/6_480x480.png?v=1664477361)
Gilbert and Roxanne in 1995 at Fort Worth's Chisholm Trail Festival selling Gilbert's famous fajitas.